The three ways in, the real first ninety days, and honest answers before you put your name on someone else's work.
Thomas Hassett
What This Is
This is the doc you read before we talk. The hub made the case for adding local SEO. The closing doc showed you how to sell it. This one shows you what it is actually like to work with us, start to finish. Read it the way a skeptical client would read us.
What you'll know by the end
The three ways to work together
What the first ninety days really look like
What your margin is
The honest answer to every worry an agency owner has before staking their brand
The White-Label Scar
If a white-label partner has burned you before, bad work went out under your brand, the client noticed, the client left, and you looked bad in front of someone you worked hard to earn. That fear is fair.
Why this is built differently
Delivery runs on a real project schedule with timelines and reporting. You see exactly what is happening at any point.
How you test it before you trust it
The referral door lets you watch one client through the system over a few weeks before you put your brand on anything. You commit when you are ready and not before.
The Three Ways In
There are a few ways to bring us in. Start wherever fits your agency right now.
Referral
Send a client, we deliver under our name, you take a revenue share for as long as they stay. The easiest way to see the work before you stake your brand.
Done-For-You Delivery
You bring us on as your local SEO partner, we do the work under your brand, you charge your client what you want and pay us our fee.
Full Partnership Build-Out
The deep version. We help build your whole local SEO delivery side, sales documents and systems, launching alongside our agency community.
Referral: The Easiest Way In
Send one client, watch what happens over the first few weeks, take a cut of the revenue for the life of the account. No contract to sign before you are ready, no internal process to build. Most agencies who start this way move to done-for-you delivery because the work held up.
How it works
You find a local or home service client who could use more calls from Google
You make the intro and we handle the conversation
We deliver under our brand
You earn a revenue share for as long as they stay
Done-For-You Delivery: The Core
This is the main way agencies work with us. We do the actual work under your brand, you charge your client what you want, you pay us our fee, you keep the margin and the relationship.
Google Business Profile Management
Weekly posts, photos, categories, attributes. The profile stays alive and climbing.
Reviews and Reactivation
A real process for new reviews and reactivating past customers. The most visible local ranking signal.
Citations and Structured Data
Directory listings and structured data kept consistent. Messy citations drag rankings, clean ones hold them.
Website SEO, AI Search, Social and Video
On-page work tied to the local strategy, plus AI search visibility, social posting and video, and a client-facing dashboard they log into.
Any white-label provider without a real plan for AI search is running an incomplete service in 2026, and this covers it.
Coming Soon
Full Partnership Build-Out
The deep version for agencies that want local SEO as a real line of their business. We help build out your whole delivery side, your sales documents, and the systems that run it, so you can sell it as your own.
Launching alongside a free agency community.
Ask about the early list on a call.
Your Margin
You pay us a wholesale fee. You charge your client whatever you want on top. The gap is your margin, and it comes from clients you already have, so there are no new sales calls to win it. Adding a local SEO line to a client already paying you for ads or web work can grow that client's monthly value by 20 to 50 percent.
$300
What You Pay: Basic
Wholesale local SEO starts around $300 to $600 a month for a basic package.
$2,500
What You Pay: Comprehensive
Comprehensive or competitive work runs $1,200 to $2,500 at wholesale.
2-3x
What You Charge
Agencies mark up two to three times. Standard across the industry.
$48K
What You Keep Over Two Years
A client kept at $2,000 a month for two years is $48,000 from one sale.
We tell you our number on the call, once we have seen the market.
Want to See the Delivery Before You Decide Anything?
Book a short partnership call and we will walk through exactly what goes out to end clients. No pitch deck, just the actual work.
Your client is buying a system that gets them found and a team that runs it every week. Local SEO takes three to six months to really move because their competition has been at this for years.
What shows first is more calls, before the client ever climbs the map, and that is normal and a good sign. The next three cards walk through month by month, from the client's side and from yours.
Month 1: The Foundation
What your client sees
A steady trickle of new reviews
Their first weekly summary so they can see the work happening
Maybe a few more calls toward the end of the month
What you do
A short intake at the start
Forward the first weekly summary with your name on it
Almost nothing else
A full unedited walkthrough of the weekly delivery process is being recorded. Ask to see it on the call.
Month 2: The Build
What your client sees
Review count climbing past most local competitors
Movement on the map ranking for the main service
More calls and direction requests
This is usually where they start to feel it
A real check-in conversation around day 45
What you do
Read the recap and forward it
Jump on the day-45 call if you want to be on it
Or let us run it under your brand
Month 3: The Compounding
Everything from the first two months keeps working and we keep stacking on top. The client gets a clear before-and-after at day 90. Reviews and ranking and lead actions in one place, reported against the markers you both agreed at the start.
You end up with a client who can see the work and can tie it to money.
That is the whole reason clients stay, and we wrote up the churn problem in full at churn.ericscottstudios.com
What You Actually Have To Do
It is light. A short intake once at the start, then reading and forwarding a report on a rhythm.
Month 1
About an hour total. Short intake, read the first summary, forward it with your name on it.
Month 2 onward
Around fifteen minutes a month. Read the recap, forward it, jump on a call if you want to.
You watch it the whole way, and you can start on referral so you see one client through before staking your brand. The work that would carry your name is the same work running for contractors and home service businesses right now.
The referral path exists specifically so you can watch the work before your brand is on it.
Will you poach my client?
No.
Under done-for-you delivery the client never knows we exist. You own the relationship, the communication, and the invoice. We are invisible by design and that is the point of a white-label partner.
The client signs with you, pays you, and hears from you. We never appear.
Why not just build it in-house?
In-house local SEO delivery runs roughly $894 to $1,348 per client per month once you count salary, tools, and management, before you have hired or trained anyone.
In-House Cost Per Client
$894 to $1,348 per month
Salary, tools, management overhead, training time, and you still have to hire first.
White-Label Model
White-label local SEO is a mainstream model now. Web and ads agencies use it all the time to add a service without adding headcount.
You skip the build and keep the margin.
Why ongoing fees, and what's the commitment?
Why the fee is ongoing
A profile that gets set up once and left alone starts to slide. The platforms reward businesses that show up every week and quietly demote the ones that go quiet. The fee covers the every-week part that holds the ranking and keeps it climbing.
On commitment
You start on referral with no contract. You move to done-for-you when the work has earned it.
Who This Is For and Who It Is Not For
This is for you if:
You already serve local or home service businesses
You want to keep clients longer and earn more from the ones you already have
You want to add a local SEO line without hiring a specialist
You are willing to check the work and report it to your clients even lightly
This is probably not for you if:
You have no clients yet and want a quick win
You want to white-label work you will never look at
You expect a machine that runs itself from day one
The right agency owner already knows which list they are on.
The Close
When it is time, the next step is a normal thirty-minute conversation.
01
We figure out the fit
Quick back and forth on what your agency does and whether local SEO makes sense to add now.
02
We pick the right door
Referral or done-for-you, whichever suits where you are. Neither pushed harder.
03
We look at one real example together
We pull up one of your clients or your market and walk through exactly what we would do.
If you want the client-side pitch to go with this, the closing playbook lays out the whole conversation and every objection at partners.ericscottstudios.com